Contemporary Cinderella
As a subject for my major project of my post graduate studies in London, I chose to study and investigate closer the field of fashion advertising and its narrative relation to fairy tales and fantasy.
After a long research I did in fairy tales and the world of fantasy and magic in general, I decided to produce, as a final piece of work for my project, an experimental fashionable fairy tale for my favourite fashion designer Vivienne Westwood. The queen of british fashion, the one with all these fairy-like collections (Pirates, Nostalgia, Witches, etc).
I chose to present an interpretation of the bloody version of Cinderella by The Grimm Brothers, through modern iconography, composed by my own photographs.
Company: Redworks
Product: Calendar(self promotion)
The Idea: The Simerologio is an alternative calendar invites us to focus on the "Today" and the feeling that leaves us. Unlike conventional calendars, the days are filled with their corresponding color and not only liabilities or outstanding.
A completed Simerologio is a personal work of art that reflects the feelings of the person during the year.
Creative Director: George Pytharoulis
Art Director: Platon Perifanos
Copywriter: Gianna Katopodi